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Why have a website? Understand the reasons for your company to have a home of its own

Ever wondered why your business needs its own website? Discover 5 benefits that a website can bring, from brand exposure to increased sales!

1 – To be found

Your company can be outstanding, have the best service in the market and offer a very high quality product. But what good would all this do if people didn't find what you do?

Having a website is the simplest way to be found on the internet today. The main search channel a person uses when they're curious about any topic is Google. And if that person is curious about your niche or your business, it won't be any different.

2 – To gain market authority

If you know two solutions to your problem and only one has its own website, who would you trust more? On a page with its own domain or on a Facebook fan page?

We don't want to belittle social media – as we talked about above, they play a fundamental role in a Digital Marketing strategy. The point here is that a website is much more customizable and professional than a social profile.

3 – To expand the business

What is the purpose of your business? Do you have plans to expand it? One of the missions of Resultados Digitais is to help companies to have a predictable and scalable growth through Inbound Marketing.

To do this, we apply a proven methodology that, with the help of RD Station software, helps thousands of customers daily in this successful climb. However, none of this would be possible if these companies did not have a website with its own domain.

4 – To relate to your audience

The way of consumption has changed since the internet became present during every minute of our daily lives. And that's been a while, right? Searching online about products and services is already a consolidated consumer habit.

Thus, this consumer no longer has a role only reactive to marketing and advertising. It is absolutely normal for him to research your brand or your problem on the internet before making a purchase decision. And that's where your company's website comes in.

5 – To sell

According to the good practices of the Inbound Marketing methodology, after attracting, converting and relating, it is time to sell.

And what is the role of your website in this step? Regarding sales, your website can be useful both for consultative sales, as in the case of RD, and for self-service sales, as in the case of ecommerces.

If your sale is consultative, the site is a support for the seller when closing with the customer. It is essential that you have an area with the solutions and prices of your products.

So, did you understand why your company needs to have a website?

Going back, having your own website is a fundamental part of a Digital Marketing strategy focused on results. It is the channel that will provide all the necessary credibility to your base and assist in various factors, such as being found, gaining authority in the market, expanding your business, selling your products or relating to the audience.

TAKE THE LEAP, INVEST THE TIME, AND REAP THE MANY BUSINESS REWARDS BEING ONLINE CAN PROVIDE! GET IN-TOUCH WITH US TODAY!