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What is pay per click advertising? Is PPC a good investment?

Pay per click advertising. Chances are you've probably heard a lot about this over the years. And now, you've decided to see what all this fuss is about.

Maybe you've started your own business and are trying to get people to visit your website (or physical store). Perhaps you run a service business and are looking for ways to get ahead of potential new customers. Perhaps you are in charge of marketing for an established company that is trying to expand its customer base.

Whatever the reason that brought you to this article, you're in the right place. And, to be honest, pay per click (PPC) can probably help you reach your goals. To prove this, let's take a look at what PPC is, how it works, and whether it's a good investment for your business.

What is pay per click advertising?

Pay per click advertising is a digital advertising model in which advertisers pay each time someone clicks on their ad.

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