TOP 7 BENEFITS OF VIDEO MARKETING

If a picture says a THOUSAND WORDS how many does a video?
You're still not sure that marketing video has any effectiveness for your business ... yet, many are already using it and you start to wonder if the video would not be a good tool for your marketing mix. At least you think that you should try, after consideration and with the necessary support.
If you have not already done so, you can start by reading our article "What is video marketing", so as to define the video marketing globally.
THE BENEFITS OF VIDEO MARKETING: PRODUCT, SERVICE AND CONSUMPTION EXPERIENCE
Did you know that a video equals approximately 1.8 million words of content?
Or that 46% of Internet users watch at least one video a month with an average number of videos per person per month of 33? (And this number is increasing tremendously as time goes on)
How about the fact that 100 million people view videos online every day?
90% of online shoppers report that video used on an e-commerce site is important to decide whether to buy a product.
Today, services and products are no longer enough as consumers, prospects and customers are looking for pleasures, emotions and sensations from everything they buy. Savvy entrepreneurs have ventured full force into sensory or experiential marketing.
The consumer experience, is an interaction between an individual and a product or service that is pleasant, meaningful and memorable. No wonder then that video marketing has the wind in its sails, the sensory media par excellence that our memory is very popular with. She succeeds as much in the presentation of the product, as in the highlighting of the services attached to it, as in its capacity to create the link and the empathy.
Thus, video marketing allows, during the prospecting phase, to gain an audience; during the engagement phase, to stimulate interactions and accompany the sale with more conversion rates on the sites. Video builds loyalty and facilitates the transformation of customers into ambassadors of the brand.

1 Facilitates the understanding and memorization of messages.

THE BENEFITS OF VIDEO MARKETING ARE MULTIPLE
1. Facilitates the understanding and memorization of messages.
The very form of video promotes thought and understanding. Its visual based and brings on the connection to real life, captive if only with the movement that keeps us in suspense and alert. The synergy through the simultaneous use of sound, text and image plays totally in its favour. If we add interactivity, 360 ° vision, stereoscopy, immersion, touch, streaming, storytelling ... it becomes unavoidable. If a picture is worth a thousand words, we imagine how much it also facilitates understanding and memorization. And they do not say: you only have to see it to believe it.

A powerful multi-support tool.

Another positive lies its ability to adapt to a wide variety of media and to emerge from a multitude of information. Social media and mobile make it easy to share, posts and videos can go as far as a frenzied viralality of your communication.

Generates trust

The empathy capital, immediate and renewable, that can generate from an image goes far beyond what a text can provide. It is therefore an undeniable tool to humanize the relationship between you and your customer. Addressing people visually with video causes striking and strong sensations, but doing it with text, does not have the same impact at all. Very often, watching a video defines better and faster your brand image.

Improve your SEO.

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Increase interest in your mailings.

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Adds new potential targets.

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