Small SEO is a set of techniques and best practices that help businesses stand out online. That is, it is possible to get better placements on the results pages and get the attention of the ideal customer. Thus, SEO contributes to increased conversions and sales.
The first tip is not even a technique, but refers to the value generated by quality content. While SEO trends keep changing, this is one that has remained relevant over the years.
We are, of course, thinking of SEO as a complement to an ingrained Content Marketing strategy, which is crucial for this strategy to work
Keyword research is a cornerstone of any SEO strategy. It is what guides the production of content in order to meet the already existing demands of the public, by mapping the terms that are being used in the engines.
Another tip is the On Page setting, which prepares your website to comply with search engine guidelines. In this sense, it is worth highlighting the work with the strategies we have already mentioned:
set up good titles that sum up the page well, contain the keyword and capture attention;
use heading tags well as a way to structure content and answer people's questions;
configure the URLs well;
We can also mention the Link Building, which takes care of the connections between pages. It is essential to establish a coordinated effort to link pages that are related to each other, based on relevant terms.
Thus, you generate value for the persona, allowing her to browse your site and find more answers, and signal to the search engine an internal organization that deserves a good ranking.
One of the changes in the SEO world brought about by the COVID-19 pandemic was precisely the greater emphasis on local SEO. This is because local consumption has become more important, as people tend to stay at home longer and avoid moving.
Additionally, local SEO is associated with face-to-face visits: according to Google, 76% of people who do local search visit the business within 24 hours.
We're in the age of experience, and that obviously doesn't leave search engine optimization. Thinking about the UX is essential in order to optimize sites, as Google highly values ??those who think about the customer and improves its pages to better serve them.
In this way, try to adjust your site's speed, navigability, responsiveness and usability in general. The ideal is to offer a website that is practical to use, with important information visible and easy to navigate.
Another extremely important aspect to improve positioning in SERPs is security.
A specific tip related to this is setting up SSL certificates for your website — something that will make the domain more secure, with encryption for receiving information, and will put a security icon next to the URL. Google currently values ??and helps sites with SSL.
We talk briefly about search intentions, but we need to go deeper. Our penultimate recommendation is to pay more attention to this factor and plan the contents accordingly. There are three main intentions for an internet consultation: transactional, navigational and informational.
Finally, we need to talk about the longevity of your content. Google takes a hard look at whether your posts are up to date before deciding their position on the SERP. Thus, a good practice is to always update posts and add recent information relevant to the current moment, so that posts always remain valuable to the customer.