When planning a campaign sponsorship, it is necessary to know the persona you want to reach, making a correct segmentation in the tools, and what is the offer you will promote.
Talk about the benefits of your product or service and how it differs from the competition. Be sure to make the campaign enticing enough for users to be tempted and click through. Otherwise you will be wasting money!
It is very important to understand the concept of this traffic, as well as knowing how to calculate it to assess the performance of your company's investments.
Let's say your business sells clothes all over South Africa, and you need to increase sales. By creating a set of ads for social networks and for Google, the possibility for you to reach audiences in all states is enormous. In addition to the conversions that will also grow.