Investing in Digital Marketing helps your company to promote your products or services on various platforms available in the digital environment, including the use of Social Networks and Email Marketing. Its differential is the ability to measure results in real time. This helps you save and customize your actions.
Perhaps you've heard it said that today the purchase decision is increasingly in the hands of the consumer.
Getting access to reviews, reviews and other information about products and services before investing money in them has never been easier.
This information is no longer accessible only to the company and sellers, and it is common for people to arrive at a store, for example, knowing everything about the product they want to buy.
People are looking for information about specific products or services. Sometimes they don't even know exactly what they need. They want, first and foremost, to solve problems, and the product or service is just the final step in that process.
That's why it's not enough just to talk about your company on the internet: you need to create value for your audience and answer questions they have before they even know about your solution.
Another feature of Digital Marketing is the possibility of segmenting your campaigns, directing them to your target audience or a specific part of it. This helps save money, as communicating with the right people makes it much easier to get feedback.
What, then, about the advantage of knowing, in real time, how stocks are received by the public?
It is possible to obtain statistics shortly after launching your campaigns and analyze their performance, that is: whether they were successful or not and, with that, promote the necessary changes.
Over time, the price for offline marketing has gotten too high. Television, radio and print ads are expensive and, if this high value were not enough, the ability to clearly see if that investment is making sense is very limited.