But what is SEO? (and why invest)
SEO is the acronym for Search Engine Optimization, or in free translation, it is the optimization for search engines.
In other words, it is a set of techniques used for those who use internet search engines (Google, Bing, for example) to reach your site organically, that is, without the use of paid media.
For you to have an idea, around 70% of the traffic on the results of the Digital Results blog comes from organic search, that is, these visits are the result of the work with the optimization of our pages.
Given concept, I quote here 5 good reasons for you to invest in SEO.
Ever wondered what your greatest asset on the internet is? I would say the best answer is: your website. It will stay with you for as long as your company is active, it is there that people will know what you do, what are the advantages of your business and what you have the best to offer.
But what about social media? They are extremely important in the most diverse points of the Digital Marketing strategy, however, they are not your patrimony
Being on the first page of Google does not mean that your company provides a better service or has a product with much higher quality than your competition. Being among the top means that your SEO work is being done well and that your content is relevant.
However, for the more lay public and that uses the internet for research purposes, the feeling is that Google appoints you as one of the best in your market.
The more searches you have on the first pages, the greater will be your authority in the area in which you work.
People are looking for relevant data, solutions to problems, tips to improve their daily lives and much more. And if in these cases the searches were related to themes that your company operates, surely the brand that it will see as a market reference will be yours.
Being on the first pages of search engines is synonymous with more visits. Optimizing your site will make your navigation easier and your content, as well as rich, may be even more attractive. Result: increased search volume, new conversions on your site, more Leads to relate and much more chance of new customers.
If you are thinking of investing in Google Ads and making your campaigns even better, it is essential to focus on SEO.
Google Ads measures your ad position through Quality Score. It's the one that estimates (along with the bid placed) where your ad will be placed in the auction. The Quality Score is divided into CTR (click-through rate or click-through rate), the relevance of the keywords and the quality of the page that will be accessed, and it is in this last point that SEO comes into play.
With the Covid-19 pandemic and the quarantine, the way many companies and people work changed. The home office became a reality, in addition to the digitalization of many businesses in order to guarantee their survival during this period.
With this, more than ever it is the time to invest in SEO, because it is not enough just to be in the digital environment and have a website, your business, products and/or services need to be found by people, that is, to be on Google .