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Understand the importance of Paid Ads for your Digital Marketing strategy

In a Digital Marketing strategy, there are numerous ways to advertise a business. Among them, Content Marketing strategies, Inbound Marketing, and SEO techniques.

The strategy changes according to the expected objective and the target audience. Therefore, within all digital Marketing planning, it is important to define the persona, sales funnel and well-established goals.

After the analysis, you can define the media and formats to be worked on, for example: Facebook, Instagram, Twitter, LinkedIn, Videos, Podcasts, etc. .

After all, why make a paid ad?

Most of the time we search for something on the internet we are looking for a specific product or a solution. And you may have already noticed that during your browsing there are banners/ads with products similar to the one you are searching for.

Or when you add something to the bag within an e-commerce, and then that product keeps appearing several times and in several places, even at lower prices.

Increases visibility

Paid media is able to reach many people, consequently increasing the chances of converting to sales.

When a user performs a search on the keywords you've invested in, the ads will appear. This means you will have more visibility.

For example, a person searches for “dental health insurance” and your ad keyword is “dental health insurance” – if you're from a dental clinic – chances are that person will be attracted to your ad

generate more traffic

The increase in traffic to your website and social networks is a consequence of the visibility that paid ad provides.

And as a consequence, the more traffic to your site, the more search engines understand that your site is relevant and the better positioned it gets.

Segmentation

One advantage of paid ad is high targeting. You can target according to your persona's interests.

By targeting it is possible to have more assertive results, and thus, neither time nor money is wasted showing ads to people who have no interest in your business.

democratic investment

In addition to many other advantages, investing in advertising is possible for medium and small businesses.

Values ??and payments are very flexible and beneficial. Of course, they are highly competitive for keywords that have the highest search volume.

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