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Advertising on Facebook or Instagram: 5 aspects that will help you choose

A very common question among marketers and entrepreneurs who want to invest in sponsored links is: what is the best option, advertising on Facebook or Instagram?

Both are platforms with millions of registered users that a gigantic potential reach is to reach targeted target audience, increase traffic, increase conversion rates or reach other goals you may have.

Advertise on Facebook or Instagram?

Next, we created a list of requirements that must be analyzed for the strategy of each of the platforms.

1. Brand engagement

It was the time that the main metric of a Facebook page was the number of followers. Engagement measures how much your followers engage with you and that speaks a lot more in social ads than reach or views.

2. Best ad formats

Regarding the best ad format for each platform, some experts indicate that video ads work best on Facebook and photo ads are ideal for Instagram.

3. Audience and segmentation

According to the survey, men and women of all age groups are active on Facebook. However, the most active users are men aged 25 to 34 years.

Instagram's primary audience is men and women ages 18 to 34.

So if you're trying to reach younger generation women you're likely to get better results when advertising on Instagram.

4. Types of Ads

When you take a look at the Facebook Ads Guide, you may notice that there are many different types of ads available on Facebook.

In fact, there are 11 types of ads among video ads, carousel, page likes, lead generation ads and many others.

On Instagram there are only 4 types of ads for you to choose from on Instagram: photo, video, carousel and story or story ads.

Among them, ads in stories prove even more effective with a conversion rate 23% higher than feed ads.

5. Track metrics

You can choose between advertising on Facebook or Instagram, but regardless of the choice, it is essential that you follow the digital marketing metrics to understand which actions and platforms offer the greatest ROI.

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