Waze is the world's largest community-based traffic and navigation app. Waze Ads is aimed at helping customers find your business on the
map and then getting them through the front door.
Focus of Waze Ads
Build awareness - Awareness of your business is increased through location, brand or promotion.
Reach more customers - prompting nearby drivers to make a stop at your business.
Increase store visits - encouraging more customers to visit your premises by helping people find you on the map.
Types of Waze Ads
Pin Ad - these pin your business on the map and inform and remind customers that your business is on or near their route.
Search Ad - When customers browse for products or service related to your business, search helps by letting your business appear at the top of the list.
Takeover Ad - Also referred to as digital billboard ads is shown when vehicles are at a complete stop to prompt awareness and action when they are nearby.
Arrow Ads - Arrows indicate that your business is nearby, helping customers increase association between a given location and your brand.