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Twitter posting

As with all social media platforms, posting or in Twitters case Tweets are used to keep your audience engaged, with Business this can also be used to, update them on upcoming event, specials or news and grow your company’s brand awareness.

With Twitter you also have different types of Tweets:

General Tweets - This is a message posted to Twitter containing text, photos, a GIF, and/or video.
Mentions - This is a Tweet containing another account’s Twitter username, preceded by the "@" symbol. For example: “Hello @TwitterSupport!”
Replies - A reply is when you respond to another person's Tweet.
Retweets - A Retweet is a re-posting of a Tweet. Twitter's Retweet feature helps you and others quickly share that Tweet with all of your followers
Quote Tweet - The Quote Tweet feature allows you to Tweet another person's Tweet with your own comment added.

Twitter Ads “Promoted Ads”

Promoted Ads are paid listings that businesses use to reach a wider group of users or spark engagement from their existing followers.

All Promoted Ads are clearly labeled as "Promoted" when they appear in your feed, profile etc. However, Promoted Ads are just like regular Tweets and can be Retweeted, replied to, liked, and more.