Social media marketing is the use of social media platforms to market your products or services. More so it is also a way to actively connect with your customers and also potential customers in order to build your brand awareness, increase traffic to your website and ultimately increase Sales! Making full use of the social media network involves publishing engaging content in text, image and video formats; analyzing your audience engagement to further your marketing strategy and ding paid social advertising for further reach.
Not only your current customers but also potential customers are using social media channels daily, therefore not having a presence on these social media platforms could cause you to lose out on great opportunities to build your brand awareness and make an impression.
- 90.4% of Millennials, 77.5% Genn X and 48.2% Baby Boomers are active social media users.
- Facebook alone has over 2.7 billion active monthly users, and
- 71% of people who have a positive experience with a company on social media are likely to recommend that company to their family and friends.