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Reciprocal Links

Reciprocal links boost your PageRank and allow search engines to group you.

Reciprocal links are also called two-way links.
When websites begin to link naturally, there will be some cross linking in a given community.
When this happens, the links are called reciprocal links.
These links help Google and other search engines to group you according to your business’s similarity to others.
This also allows your keyword advertising to be more specific. 

These should be used in moderation and only those links that link to pages with a high PageRank should be used.
For example, if you run a boutique selling designer wedding dresses, you will naturally link to your friends in the same industry in your area.
This will amount to a small number of links (say 5 or 10).
However, if your site has between 20-30 links, this will be viewed as manipulated and there will be penalties placed on you by search engines. 

All reciprocal links must be relevant to your website.
If a link is not relevant, search engines see this as spam or as a link farming technique.
Be careful of link exchanges, where websites can buy a good PageRank by trading links or other link acquisition schemes, this is once again a form of link farming and it is bad.
Search engines have penalised websites that have high reciprocal link percentages because of this.

Where To Next?

Testimonials

Websites as a Consumable?
Benifits Of Youtube
A QuickGuide to SEO
Branding Your Company
A Web Developers Insight
Social Media Dos and Donts
What is Social Media
What Your Website Says About You PT 1
What Your Website Says About You PT 2
SocialMedia Strategies
Online Marketing - Why Be Online?
Why do I need a website?
Graphic Design in Real Life
Benefit of owning a website
Search Engine Optimisation
Using Creative Language on the Internet
Page Rank Explained
Language Evolution
Why build Links?
Link Basics
Link Properties
Deep Links
Link Baiting
Link Quality and Link Rot
Paid Links: Good or Bad?
Reciprocal Links
Keywords, Phrases & Placement
Search Engines
Social Networks
Social Media Optimisation
Organic Ranking
Creativity and the Internet
Pay Per Click
SEO - A Success Story
Any Excuse is a Good Excuse
The Newbie Guide To Marketing Your Business Online
A Quick Guide to SEO
Social Media Marketing
Spread The Word (Content Marketing)
The Secret Of Sales Is That There Should Be No Sec
The Secret to Effective Marketing
Glossary
Why SSL Now?
Cape Town Web Design
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