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Paid Links 

Good or Bad


Paid links are paid for links that can manipulate PageRank or be used for advertising.

On the one hand, paid links are advertisements for your business that are highly targeted to a specific audience.
On the other hand, paid links are considered a black hat SEO technique, especially by Google.
If a paid link manipulates PageRank, it is viewed as a form of link farming and your website will be penalised.

The following information is paraphrased from Google’s Webmaster Tools Help page: 

Google, like most search engines, use links to determine a website’s relevance and authority. A website’s ranking on Google search results is based on many factors, including the quality of websites that link to it. Link based rating has greatly improved Google’s ability to return relevant results in a search. 

However, some Search Engine Optimisers and webmasters engage in buying and selling links that pass PageRank. Doing this is in violation of Google’s Webmaster Guidelines. While not all paid links violate these guidelines, links that are bought and sold for advertising purposes should be marked with a rel=“nofollow” tag. 

The nofollow tag indicates that the link should not influence the ranking in the search engine's index. Google acknowledges that buying and selling links is part of the internet economy and accepts that this is done for advertising. Google has sophisticated algorithms that can detect link farming websites. 

Link farming is the process where a large website buys low quality and spam-filled links and then sells them to other webmasters to use on their websites. This is frowned on by large search engines and will be severely punished. A good example of this is the penalisation of leading American department store JC Penny by Google. 

JC Penny had been found guilty of using over 2 000 paid links to increase PageRank. In order to penalise them, Google moved them down to the 5th page of search results. This is just one example of how a website can be penalised by search engines.

Where To Next?

Testimonials

Websites as a Consumable?
Benifits Of Youtube
A QuickGuide to SEO
Branding Your Company
A Web Developers Insight
Social Media Dos and Donts
What is Social Media
What Your Website Says About You PT 1
What Your Website Says About You PT 2
SocialMedia Strategies
Online Marketing - Why Be Online?
Why do I need a website?
Graphic Design in Real Life
Benefit of owning a website
Search Engine Optimisation
Using Creative Language on the Internet
Page Rank Explained
Language Evolution
Why build Links?
Link Basics
Link Properties
Deep Links
Link Baiting
Link Quality and Link Rot
Paid Links: Good or Bad?
Reciprocal Links
Keywords, Phrases & Placement
Search Engines
Social Networks
Social Media Optimisation
Organic Ranking
Creativity and the Internet
Pay Per Click
SEO - A Success Story
Any Excuse is a Good Excuse
The Newbie Guide To Marketing Your Business Online
A Quick Guide to SEO
Social Media Marketing
Spread The Word (Content Marketing)
The Secret Of Sales Is That There Should Be No Sec
The Secret to Effective Marketing
Glossary
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Cape Town Web Design
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