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Types of paid traffic sources

To drive paid traffic to your website you can use different sources. Check out some of the most important ones:

Google AdWords:

Using the Google AdWords tool, ads appear on Google's search engines and other partners. 

In addition to giving, you both options (CPC or CPM), another attraction of using AdWords is the possibility of targeting the audience you want to reach. In targeting, you can select which devices you want people to see your ads on, which locations, gender and age range of users, interests, and more. This way, you guarantee that you will reach traffic that is really qualified for your business.

Facebook Ads:

Today, Facebook is a powerful marketing tool for businesses. Last year, more than 2 billion people already had an account on this social network and were active monthly. Therefore, advertising on this platform is an excellent way to bring customers to your business and, of course, bring visibility to your brand.

As with AdWords, you can work with thorough audience segmentation to target exactly the profile of people you want.

YouTube:

If your business is in videos, YouTube Ads can be a great tool. Nowadays, online videos already represent a large part of online traffic and, in addition, they are powerful tools of attraction and enchantment for digital marketing.

If you are a video content producer, our tip is: YouTube Ads is a great way to promote your videos on the platform and use it as audience bait for your professional channel, where you can sell your content and online courses!

Instagram Ads:

Within the Instagram for Business tool, there is Instagram Ads, analogous to Facebook Ads. In this tool it is possible to carry out ads within Instagram, either through photos or through videos, in the feed or even the Stories!

If your audience is a little younger, Instagram Ads may be ideal for your business because of the profile of users on this network. And believe me, Instagram is growing at an accelerated pace and at a faster pace than Facebook itself. 

Other sources:

And, of course, several social networks and portals are already investing in advertising tools, and it is possible to find several other sources of paid traffic. Some examples are:

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