The Newbie Guide to Marketing your Business Online

So you want to gain an online marketing presence?
Well, you've come to the right place.
Over the next few weeks, we'll be walking you through your perfect online marketing strategy. We'll tell you what to do and when to do it and if you get stuck, we'll be here to help.

Here's an idea of what you can expect over the next five weeks:

› We'll provide you with your guide to understanding Search Engine Optimisation. We'll help you through everything you need to know and terms that are just plain confusing to make sure that your business is not left behind.

› Our ultimate guide to help you through the madness that is social media marketing will follow next. We'll help you set up your Facebook, Twitter and LinkedIn profiles and show you how you can make them work for you.

› We will then move into the murky realms of content marketing. We'll show you how to create effective content for you blog, news letter or updates. This will tie in with your social media marketing as well as your search engine optimisation. We'll also give you a few golden rules when it comes to writing for your readers.

› Our next focus will be on your site's content itself. We'll talk about creating informative and user-friendly content that grabs attention and keeps users reading. We'll talk about the importance of balanced content and how to create website content that is always relevant.

› Finally, we'll talk about an online marketing strategy. We'll talk about the pros and cons of pay-per-click marketing and how to go about creating a good strategy. We'll talk about making your website advertising friendly and how to generate conversions.

So what do you need to take the first step on your way to an effective online presence?
Here's a list of the essentials:

› You'll need a well-developed website that is yours. We're not talking about a listing in a directory; we mean a proper website designed by a professional. If you don't have one, Jasper Consultants can help you out.

› You will also need to be willing to invest time, effort and money into your online presence. There's no such thing as a free lunch, and there's no such thing as an effortless marketing strategy. The rewards will be great but they'll take time. You'll need to work and we'll work with you to make your business work online.

It won't be easy, but it will be fun and informative. Join us every week for a dose of good advice and even better strategy. And remember, our business is marketing your business.