Search engine optimization is the practice of increasing both the quality and quantity of your website traffic, as well as exposure to your brand through non-paid (also known as “organic”) search engine results.
Unlike Paid listings SEO makes use of an array of algorithms to analyze indexed content on web, taking into consideration hundreds of ranking factors to determine the order pages should appear on Google and other search engines for a given query.
Some of these factors include content quality; keywords; crawlability; load speed; user experience; on-page SEO and off-page SEO.
Due to the trillions of web searches conducted every year, often with buyers’ intent, SEO has become essential for you to have a successful online marketing campaign. Search is one of the primary sources of web traffic for companies and also complements your other marketing channels. Out ranking your competitors and thereby gaining greater visibility can have a material impact on your bottom line.