Similar to Facebook Instagram posts are public videos or images that get posted to a Instagram user’s followers. Business make use of these posts to share upcoming events, special or new products with their existing followers and potentially attract new followers.
These Ads can be placed on Instagram alone or linked with your Facebook Ads which means that the Ads will run on both platforms together. Similar to Facebook Ads, Instagram Ads make use of a wider audience range than just the posting such as user’s likes, shares, follows and saves to promote your product or service to potential customers.
As social media grows and becomes more ingrained in people’s daily lives, it becomes more and more important for business to adapt with this trend. Facebook and Instagram posting is important for your business as it allow you to maintain an internet presence, keep expanding your brand awareness and as engage with your customer base. What better way of gaining insights into your customer base than engaging with them?
As Facebook and Instagram posting is more limited as it reaches your existing audience it is great to pair it with Facebook and Instagram Ads which makes use of a wider range of audiences such as you current followers, friends of those followers, as well as other people on Facebook’s likes, shares and posts. Facebook and Instagram Ads also utilized remarketing tactics, meaning they will show your Ads to people that have viewed you page or website in the past even if they are not part of your current audience.