Google Ads is an online advertising platform that is used to promote businesses. With Google Ads you can reach potential customers at the exact moment they are searching for your products or services.
Google Ads can be used to create brand awareness, help sell products or services and increase traffic to your website.
These are Google Text ads that appear not only on Google search and maps but on hundreds or Google search partner platforms such as YouTube and Google shopping.
These are Google image ads, with a display campaign you are creating visual ads to attract the attention of potential customers. These ads do not only appear on Google search but also Google partner platforms such as Gmail and YouTube.