Creative language use is essential to a good online marketing campaign.
For the first time in the history of the English language, technology and language are evolving at the same pace. This rapid evolution would have been unheard of during the Industrial Revolution, where language was bewildered by the advance of technology.
These days we are bombarded with new words and ideas that it seems almost impossible to keep up. We Google on our BlackBerry's every day. We update our blog, tweet, change our status and log in to our mail. Gone are the days when an apple was a fruit and tweet was something birds did, mail was delivered by the postman and blackberries went into a pie.
New concepts and ideas in technology mean that language must evolve and the creative use of language is essential to your good web marketing campaign. Creating a catchy slogan or brand name that will grab and hold attention is a big step towards achieving success.
As an example, look at Nike's slogan. The phrase ‘Just Do it' is so attached to the Nike brand that whenever you hear it, you think of Nike. An example of a slogan that has gained popularity on the web is YouTube's ‘Broadcast Yourself'.
The purpose behind catchy slogans is actually twofold. First, a catchy slogan is designed to grab attention, and the second goal is to create something that will be remembered. This is why many major companies develop and utilize a catchy slogan as a way to advertise their products and services.
The idea is to get people to associate your company or organization with a specific line of products or services, and remember that slogan when it comes time to make a purchase.
All that limits you is your imagination, good grammar and semantic relevance. This is important because people have to understand what it is that you are saying. It's no use having a slogan that sounds good but means nothing.