SEO is the process of bringing up a business's website on search engines and make the business gain positions, it also increases the visibility of your business in relevant searches.
Search engines is a site on which you search for information by entering keys and when using SEO these keywords play a big role as your website will pop up when a user types in these key words.
One of the first objectives when starting a business is to grow your visibility and awareness , SEO can help you achieve this goal and help drive traffic to your website.
SEO helps in building your brand's authority and as your website reaches a higher rank in search engines and you become more visible as your brands credibility increases.
SEO should not only be about gaining visibility but it should also be about creating a quality website and promoting positive user experiences for people who visit your website.
SEO is one of the most cost-effective ways to build your brand. Through SEO your brand will be in the right place at the right time when users search.