Link baiting is the process of attracting links to your website.

The easiest way to do this is to have content or features that are interesting and desirable. Link baiting allows you to get links while conventional techniques force you to build links. Link baiting sounds like a bad thing, but if you have fun or interesting information, link baiting doesn’t have to have negative connotations. Content can be both white-hat and still be wonderful “bait” for links. The challenge is to create content that will make other websites want to link to yours. A list of link baiting ideas is difficult to make since there is no single technique that will work all of the time.

The list below is merely a list of suggestions about how to go about your link baiting:
  »  Information baiting is about finding useful and relevant information for your website that is unique enough to grab attention.
  »  News baiting is the process of finding news that is fresh and that will travel fast. The idea is to find news that your target audience will
      find relevant and will want to share with others.
  »  Humour baiting is the easiest, since nothing is more appealing than something that makes us laugh. The key here is to balance your
      humour on that fine line between funny and offensive. If you can achieve this, then you will get more traffic.
  »  Social baiting is all about finding a good cause to support and broadcasting it on the internet. However, you should be sincere in your
      support of the cause you choose since charities and welfare organisations rely on support from others.
  »  You can also move away from causes and choose instead to wander into the realm of politics and religion. This is difficult since the
      chances of someone being offended are very high.
  »  Baiting with tools and applications allows you to be creative and to make something useful and relevant that people will want to have
      and to link to.

We recommend producing interesting content or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it’s harder to maintain credibility over the long haul. Social media marketing is a good way to raise awareness about your link baiting campaign. Link baiting and social media both have the tendency to explode into popularity. Social media also allows you to monitor link baiting trends and also allows bloggers and other internet users to get to know about your idea.