Content editing and copywriting are, in essence, the same idea. Both have to do with the creation of a document that is legible and accessible to the reader. The difference is that copywriting is primarily concerned with the promotion of a product or person.

The advertising industry makes extensive use of copywriters. Copywriters create any text in any advertisement (including dialogue in television advertisements). But why should you use a professional copywriter? In today’s business world, it is essential that you get your message across quickly and simply. The copywriting team at Jasper Consultants will create text content for your website that does exactly that.

The highly trained team will also be able to write copy that is aimed at Search Engine Optimisation (SEO). This involves the strategic placement and repetition of keywords and keyword phrases on a website. This text is written in plain language that is not filled with highly technical jargon. Successful SEO copywriting may place your website higher on the search results list than before.

While content management may seem an unnecessary expense, it is essential that your website content be well written and edited. No one wants to read a badly written website that provides very little or too much information. The copywriters at Jasper Consultants subscribe to the plain language philosophy and always try to create simple, but effective copy for your website.

Our services include:
  » Copywriting,
  » Content editing / proofreading,
  » Photography and
  » Plain language services.

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